MEasuring Success
Measuring Success
We have various ROI mechanisms and tools to measure the success of our campaigns, namely:
Participant Observation (PapsOps): This is when we work with local community leaders and business leaders & influencers to determine both regional quantitative and qualitative nature of the passing pedestrians across our walls, and products that leave the informal point of sale, namely the Spaza Shop
The Media Krate is also in partnership with local research house who purely focuses on regional and townships community consumer and shopper behaviour, based on running campaigns.
The Media Krate also uses quantitative data from SANRAL for passing motorists and commuter taxis
The Media Krate due to access to a growing township digital distribution and access to smart phones, we can pick the footprint and participation/engagement on our Dynamic WIFI Enabled Wall Murals.
Brands we’ve worked with
